I was hoping for something more convincing.
A) It uses the color Blue to represent being "lost" but to many people, including myself, it is my favorite color. I have no idea why they didn't choose black, which would be more appropriate.
B) the "story" itself as it is now would not be effective with people who a) doubt Jesus even existed, b) are very antagonistic to Christianity and religion in general. I thought it would be more like CS Lewis' book Mere Christianity that starts from the WAY beginning, assuming the person is FAR gone, and is FAR away from religion. The Jehovah's Witness materials start at "is there even a God" and that's where this story should start too.